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Nick Matthew Custom Hi-Tecs

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As first reported over at Control the T: Nick Matthew’s new Hi-Tecs are actually his old Hi-Tec S701s painted to look like the new Hi-Tec Infinity Flares:

Nick Matthew Custom Hi-Tecs

You can see the pattern by the pinky toe (marked with a blue arrow above) matches the S701, Nick’s longtime shoe:

hi-tec-s701-4sys-white-navy-silver-image

Here’s the actual Infinity Flare:

hi-Tec Infinity Flare - Blue Tangelo

Thanks to Bopper for relaying the tip. And Lauri Selänne for nearly getting it.

After word got out that out that Nick’s shoes were painted to look like a newer model, Nick responded:

Hi-Tec are perhaps the only company out there who invest time, money and resources into a shoe ESPECIALLY for squash. Asics & Adidas, to use two examples are both ‘court’ or ‘indoor’ shoes not specific to the needs of squash. It is very difficult to make a shoe which suits every foot, as we found out to our cost last year.

We are very confident in the new shoe suiting as many people as possible. And being a great product, I wouldn’t have put my name to it otherwise. My shoe has a slight tweak on the toe because of the unique nature of my foot which wouldn’t be appropriate to 99 per cent of other people. I look forward to continued success with Hi-Tec, the world’s number one squash shoe maker.”

Seems like more than just a ‘slight tweak on the toe’ to me. It’s a wholly different shoe, right?

My take is it’s a custom shoe that fits Nick’s weird foot. Yes, it’s the old S701 shape, but Hi-Tec no longer sells it, so it’s de facto custom. There’s nothing wrong with that. I’m sure the golf clubs Tiger Woods plays with are not the same ones you buy in the store. Still, it might be nice if the manufacturers were more up front about this stuff. (Ahem, that includes Dunlop too.)

For their part, Hi-Tec made me laugh with their response:


{ 7 comments… add one }

  • kyle December 4, 2013, 10:43 pm

    This is too funny !! why beat around the bush ? wellI I guess Hi-Tec wants to sell the Infinities but maybe they and Nick should have discussed this beforehand ?

    • Pierre Bastien December 5, 2013, 11:02 am

      Yes I think that’s the thing, they want to sell the Infinity shoes but weren’t quite sure how to work around the fact that Nick’s got weird feet!

  • jj December 12, 2013, 3:16 pm

    Check the ‘in the bag’ video Nick did for pdh sports. It’s a new shoe which he started wearing in Qatar. It looks like the hitec s701 with an updated color scheme to me, perhaps they’re making sure Nick actually uses it before releasing it.

    I tried the infinities when they came out and experienced blisters in the heel and toes – and the “I’ll be wearing these ones I promise” comment he makes would lead me believe he did too!

    • Pierre Bastien December 13, 2013, 8:45 am

      I did see that video (here it is). I didn’t notice at the time that they weren’t “real” Infinity Flares. I wonder if they’ll release Nick’s S701 in the new color, or just press ahead with the Infinity Flares.

  • Tim AKA squashcrazy February 16, 2014, 6:51 am

    I was sat next to nick on wednesday, he was watching his mate play in the masters, he had his ” 701 infinity’s ” on his feet, they looked the same as the photo, then he took his shoes off and had bare feet, his feet are a very odd shape underneath! Behind his big toe on the sole, the ball off his feet was mahoooooosive, like he had had a massive sponge implant lol

    Even so, hes a great guy, funny too, his mates opponent was non plussed at nick coaching his mate in between games, must of been very funny seeing nick in your opponents corner, I asked the guy what it felt like and he simply said ” its always nice to get one over the matthews camp” haaaaa

    • Pierre Bastien February 16, 2014, 12:15 pm

      Haha, it’s the rare shoe that can handle a massive sponge implant!

    • Ben February 17, 2014, 4:43 pm

      Hi everyone, he does mention his massive toe in his book.
      Ben

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