Alright let’s have a look at Hisham Ashour’s yellow and black squash shoes, the Asics Gel Game 3.
Here’s Hisham rocking the yellow guys. Notice the coordination with his Dunlop Blackstorm Graphite.
Photo source: usopensquash.com
Now, if yellow’s not your color, there are a few different alternatives to choose from. And when I saw a few, I mean a shitload. First up we have white/navy:
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Buy (UK): amazon.co.uk
Here is a similar one that’s white & crimson:
Not enough variety for you? Well how about a white guy with silver and gold trim?
What’s that you say? Something with more black in it? Well look no further:
Oh sorry, did you say more blue, with a touch of red? No problem:
Did you ever hear of the book, The Paradox of Choice? Well I’ve never read it, but I did read the back cover. And the point is that sometimes offering too many choices is bad for your business, because it induces a kind of analysis paralysis in your customers. Keep that in mind if you ever join the Asics marketing department.